The first high-end forum for music industry overseas sub-forum four:
On November 6, 2014, the first (Beijing) Music Industry Forum was held as scheduled in the China Communications International Center. In the afternoon, at the symposium, Guy Morrow from Macquarie University in Australia together with Professor John Fangjun Li delivered a speech entitled "The Australian Music Industry." The presentation focused on the background of the Australian music industry, the definition of Australian creativity and copyright, the future development of the Australian artist's career, and the three priorities. In his speech, Professor Guy Morrow believes that at present, the Australian music industry accounts for only 1.5% to 2% of the world's total. Compared to the United States, the amount of Australian music industry imports is much smaller than exports, and the import and export transactions mainly rely on multinational entertainment companies. He pointed out that Asia is an important area for the export of music in Australia. In cities in China, Australian artists toured in Guangzhou, Shenzhen and Hong Kong more frequently. For the future of the music industry, Guy Morrow argues that simply applying the "top-down" model (the way the audience is passively accepted) or the "bottom-up" model Is not desirable, need specific analysis of specific circumstances, to make their own characteristics.
Guy Morrow is an Honorary Vice President, Macquarie University Australia, Professor of Music, Ph.D. Tutor, founder of the Music Industry Institute at Macquarie University and one of the heads of the New Music Industry Development Strategy Research and Development Foundation. His research interests include creative psychology, team creativity and management creativity. His research has a wide range of applications. He also received the Gold Medal and Platinum Award from ARIA and the CMC Australia Award for Best Picture of the Year. His major publications include "Music Creation Psychology: A Case Study of Creative Conflicts in Nashville Studio", "Strategic Leadership in China's Music Industry in the Second Half of the 1990s", "International Music Industry: Australian Models and Prospects." (John) Fangjun Li is a professor of music at Macquarie University in Australia. He studied at the Australian Conservatory of Music and Wuhan Conservatory of Music where he studied art management, Chinese traditional music theory and piano. He is currently a teacher in piano and music theory at the Aria Conservatory of Music, Music Industry Practice and Research Network Coordinator. His main research areas are music industry, creative industry, art management and music culture. His major publications include "China's Music Industry Base: A New Model of Music Industry", "A Brief History of Chinese Music Industry", "Mass and Business Opportunities: Music Industry and China's New Music, "" China's Music Record Industry: Shanghai Perspective. "