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"2014 (Beijing) First Music Industry Forum" Guests (1)

Source:音乐与录音艺术学院   Time:2014-11-01   ClickTimes:

1.Darren Walters

Personal profile

Darren Walters is Associate Professor at the Drexel University Music Industry Program in Pennsylvania and teaches courses such as "Marketing and Promotion in the Music Industry", "History of the Music Industry", "International Recording Business" and is also a project for Sao Paulo ) City Music and Culture Senior Project Instructors. At Drexel University, as project director he teamed up with other faculty members to run an independent music company called Mad Dragon Music Group, with innovative business models and professional artists Mining, product marketing management tools to gain industry acceptance, the introduction of the artist has repeatedly published in billboards, Rolling Stone, Fortune, the New York Times and other newspapers and magazines, and has been nominated 35 times and twice was voted independent record college Award, much praise from the market. He is also co-founder of Jade Tree, an independent record label with bands including The Promise Ring, Jets to Brazil, Lifetime, Pedro the Lion, Strike Anywhere, and Kid Dynamite.

School name and profile

Drexel University is a four-year private university, founded in 1891, is one of Philadelphia's three elite schools. Drexel University has been voted Best American University by US News and World Report for five years in a row and ranked 89th overall in 2009. According to The Yale University Journal Guide, Drexel University Drexel University is known all over the United States for its "Five-year Cooperative Courses": In addition to the three ten-week semesters taught in the first and fifth years, students spend half a year in the second, third and fourth years, This is true for three years, with students earning about $ 17,000 a year to decide which industry they will be involved with in the future, and Drexel University's long tradition of connecting business and industry aligns curricula with the demands of employers. Many of the undergraduate programs also include internship work in the UK or abroad for a period of time. The five-year Co-op program is well established, making good connections between schooling and student employment, and students have the opportunity to travel to the states, More than 2,400 companies and organizations in 11 countries have internships and Drexel University students have a half year Participating "co-op". Will have up to 18 months of work time graduate student. Unique in the world's universities.

Topic and time of the lecture

November 4, 10: 00-10: 30 am Living with an Independent Record Company: Inspiration from Professor Punk and I

Conference theme and time

November 6, 2: 00-2: 30 Marketing Disintegration: The Rebellion in the Digital Age

By looking at the release of these new products, such as U2, Prince and Thom Yorke, narratives that allow both marketing techniques and the disaggregation of distribution methods. Seek technical and business model innovations in a chaotic industrial environment.

2.ROBERT STEVEN LYONS

Personal profile

ROBERT STEVEN LYONS, MBA, is a professor of music at the School of Art, Media and Design specializing in business operations and content innovation for digital media. Before joining Northeastern University in 2012, he worked for WGBH in Boston as head of new media for radio and television. WGBH is a premier content provider dedicated to U.S. public broadcasters such as television, radio and other interactive media. Based on his work experience, Robert is also very good at broadcast management, music recording, music festival live broadcast transmission technology.

School name and profile

Founded in 1898, Northeastern University is the largest private university in the United States. Its type is research university, and self-positioning is the leader of interdisciplinary studies. The school is most prominent with the Co-op Program, the world's most successful co-op program, with a 100-year co-op paid internship program at Northeastern University, and it will continue in the next 100 years Help prepare students for the world's challenges. Co-op, combined with classroom instruction, allows students to advance into the community before graduation. Students can substitute regular classroom instruction with up to 18 months of relevant professional internships. Students can choose a place of internship from more than 2,000 companies worldwide. In addition to arts and sciences, other bachelor programs have to study for five years. Because students have a year to practice and work in business organizations. In Computerworld's survey, Northeastern ranked first in its Technology MBA program. Northeastern University is proud to state that its high-tech MBA program is "the premier MBA program for business executives in high-tech industries in New England." Its main It features a combination of marketing, finance, teamwork and institutional restructuring. In close connection with reality, Northeastern University works closely with local systems integrators in the fields of software, financial services, healthcare and biotechnology. Among them are not only the world's top 500 companies, but also the new venture company. In addition, Northeastern University is home to the Technology Entrepreneur Center, which organizes a $ 60,000 annual "Business Plan Competition" and other competitions each year, invites renowned business people to speak and holds seminars for entrepreneurs and students . Rich academic activities not only greatly open up the students' horizons, but also because Northeastern University is the number of high-tech entrepreneurs trained only after Massachusetts Institute of Technology and throughout the Boston area.

Lecture theme and time

November 5, 8: 30-10: 00 am Music streaming media innovation and big data lecture will focus on streaming media services in the music recommendation technology

Conference theme and time

November 6, 2: 30-3: 00 Music Streaming Services: Commonalities of countries that use music streaming technology extensively

Lyons will talk about the transition from music to mobile platforms starting with our own model and analyzing the business models of potential music streaming services. More recent experiences in the United States and Scandinavia suggest a common view (study courses in other countries)

3. David Herlihy

Personal profile

DAVID HERLIHY, a graduate of Boston University School of Law, is currently a professor of art and design at Northeastern University, a professor and business expert at Northeastern University Business School. He undertakes undergraduate and master's degrees in the music industry and copyright law, and is director of Northeastern's record label. He has extensive experience in the entertainment industry since 1993. His clients include companies and entertainers such as Hasbro, Inc., Burning Spear, and Mission of Burma. In addition, David was the composer and lead singer of O POSITIVE, a Boston area-based record sales champion, whose Epic albums and other independent record labels have released their albums. Until now, David still loves to sing, not only active in a variety of studio, and often with Hey Dave band debut.

School name and profile

Founded in 1898, Northeastern University is an international, teaching-experienced research university that has traditionally signed contracts with distinctive and distinctive teaching methods worldwide. Northeastern University offers many comprehensive employment opportunities for graduates and graduating students and to explore some projects to guide them. Northeastern students earned their Ph.D. degrees from nine universities in Charlotte, North Carolina, Seattle and Washington, and his nine signing universities offer doctorates, master's degrees and baccalaureate degrees in many academic subjects and majors. The Faculty of Arts and Design at Northeastern University, which was founded in 1925, offers a wide variety of subjects on theoretical and edutainment and related media, and is taught by faculty members of faculty and industry professionals.

Lecture theme and time

November 5, 10: 10-11: 40 AM Overview of the Music and Copyright Industries in the United States

Conference theme and time

The next copyright law challenge on the morning of November 6

Professor Herlihy's Overview The challenges we will face include the enactment of the Next Copyright Act by Maria A. in a lecture by Pallante, the U.S. copyright registrar and director of the American Copyright Institute, at the March 2013 Columbia Law School. He considers updating the legal context by maintaining the proper balance of power and authority, supporting innovation and public interest.

Ben O'Hara

Personal profile

Benjamin O'Hara, Director of the Music Business Project at Dr Box Hill College Melbourne, Australia, one of the first Australian universities to offer a music industry master's degree. Ben holds a BA in Modern Music from Southern Cross University, a Masters in Art and Cultural Management from the University of South Australia and is currently pursuing a Ph.D. in Monash University. Ben has a wealth of industry experience in music publishing, music licensing and music performance. He also has 15 years of experience on stage, and he also owns a performance brokerage company called Flowerpot Entertainment. Academicly, Ben published "Copyright, Royalties and Publishing," "Music Events and Festival Management," "Building Small Music, Entertainment, or Art Companies," "Music Marketing, Public Relations, and Image Shaping," and " Event Marketing, "and" The Budget and the Talent Book for Innovative Talents. "

School name and profile

Founded in 1924, Dr Hill College is located in Melbourne, the second largest city in Australia. It is a school established by the Australian government. It is one of the largest TAFE schools in Australia. Bosham College has won a good reputation for its high quality and world-class education and is actively cooperating with education groups supported by governments in the international market to meet the needs of education globalization. At present, we have cooperated with over 20 countries and regions including China, Japan, South Korea, the Philippines, Thailand, Singapore, India and Malaysia. The school's modern teaching methods and training facilities employ small-class education and staff are professionally trained to provide professional and friendly education and teaching support. Bosham College provides the most up-to-date university and vocational training programs. Its high quality and diverse programs provide a wide range of learning opportunities for students to join the tide of global economic integration. Students from a variety of starting points, regardless of schedule, interests and skills, can find the classes they need here. The 475 curricula and 300 short courses provided by Bosham College cover every aspect of socio-cultural economy such as business, management, tourism and hospitality, construction, engineering, electronics and applied sciences. Bosham College maintains close cooperation with educational institutions in Australia and overseas. For example, Shanghai, Guangzhou, Wuxi and other places in China have cooperative institutions of Bosham College, which provide Chinese students with practical application-oriented training Higher education.

Lecture theme and time

November 4 at 6: 30-8: 00 Australian Music Industry Presentation

Conference theme and time

November 6, 3: 00-3: 30 pm "The Future of Copyright." Can we guess the system will be better than the one we created?

5. Guy Morrow and (John) Fangjun Li

Personal profile

Guy Morrow, Emeritus Vice President, Macquarie University, Musicology Professor and PhD supervisor, Macquarie University Music Industry Institute, and one of the heads of the New Music Industry Development Strategy R & D Foundation. His research interests include creative psychology, team creativity and management creativity. His research has a wide range of applications. He also received the Gold Medal and Platinum Award from ARIA and the CMC Australia Award for Best Picture of the Year. His major publications include "Music Creation Psychology: A Case Study of Creative Conflicts in Nashville Studio", "Strategic Leadership in China's Music Industry in the Second Half of the 1990s", "International Music Industry: Australian Models and Prospects."

(John) Fangjun Li is a professor of music at Macquarie University in Australia. He studied at the Australian Conservatory of Music and Wuhan Conservatory of Music where he studied art management, Chinese traditional music theory and piano. He is currently a teacher in piano and music theory at the Aria Conservatory of Music, Music Industry Practice and Research Network Coordinator. His main research areas are music industry, creative industry, art management and music culture. His major publications include "China's Music Industry Base: A New Model of Music Industry", "A Brief History of Chinese Music Industry", "Mass and Business Opportunities: Music Industry and China's New Music, "" China's Music Record Industry: Shanghai Perspective. "

Conference theme and time

November 6, 3: 30-4: 00 PM Based on Australian Music Industry Survey: Ecosystem and Copyright Protection

6. Gilles Demonet

Personal profile

GilleDomonet, Paris Sorbonne University (Paris four) Professor of Music, Professor of French National Center for Music Research, visiting professor of Shanghai Conservatory of Music, founder of Paris Opera. He is the head of music management department of Sorbonne University (Paris IV), responsible for international projects with countries such as Abu Dhabi, China and Estonia. He has rich experience and academic achievements in European music performance market and management economy . His major publications include "European Music Market", "How to Plan an Art Career in Europe," etc. His monographs include "Concert Hall Management" and "Planning: A Crossroads of Music and Management."

School name and profile

Paris Sorbonne (Paris four) is France's most famous comprehensive university, founded in 1253 years. Located in the heart of Paris, it boasts the world's largest campus and historic buildings. The fourth university in Paris, the largest university in France, is a famous university for humanities, social sciences and anthropology. The Latin Quarter on the left bank of Paris is known worldwide for its humanistic and artistic atmosphere.

The four major Paris follow the tradition of the University of Paris, with literature and arts and social sciences as its main areas of education, and cover almost all disciplines in the field: ancient Egypt from ancient Egypt to linguistics, philosophy, classical and modern literature, literature Commentary, history and geography, information and media, commerce, and even Paris's own theory of music and music. The four paris places emphasis on the blending of foundations and professional knowledge in teaching methods and adds the latest concepts and technologies to the traditional teaching methods in order to meet the needs of the modern society

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